Sony Mobile Communications has appointed South Africa’s Pure Distribution as its distributor for Xperia™ smartphone and accessories portfolio in South and Southern Africa regions.

Per the agreement, Pure Distribution will supply and manage some of Sony Mobile’s clients in the region including retail chains. Pure Distribution will hold stock of all available local Sony Mobile handsets as well as select accessories.

“We are delighted to partner with Pure Distribution and look forward to the results” said Mark Fenzel, Sales Director at Sony Mobile South Africa.

According to Colin Williamson, Managing Director of Pure Distribution said, “This partnership will allow us to align customers in the region with Sony Mobile marketing activities, launch plans, focus products and overall alignment of Sony Mobile’s local strategy which will benefit both parties as well as make Sony Mobile an important and relevant partner for all its customers”

Pure Distribution will work closely with Sony Mobile to ensure accurate forecasting while conveying market and customer intelligence in the select regions and they will be responsible for growing demand, awareness and sales of Sony Smartphones  across the region.