South Africa, Johannesburg, 26thJanuary 2017: Sony Mobile Communications today announced that Xperia Ear is available exclusively at takealot.com Xperia Ear is a smart product from Sony Mobile, an in-ear personal assistant to help communicate and get things done via conversational voice interaction and simple head gestures.

The Xperia Ear is designed to bring a new way of communicating, without compromising on enjoying the world around you. It provides useful information such as your schedule, weather and the latest news to keep you up-to-date on the go. Powered by Sony Agent Technology; an adaptive platform, Xperia Ear responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location.

“We are proud to be SONY’s exclusive South African retail partner for the launch of the Xperia Ear,” says Julie-Anne Walsh, Chief Marketing Officer at Takealot. “We’ll always back cutting-edge technology that enriches the lives of our customers and it’s just the kind of exciting innovation we’re looking to offer on takealot.com. Living increasingly interconnected lives, here’s a product that enables us to stay in touch, keep organised and plan our time, hands-free. By making the Xperia Ear available to buy online at Takealot, we’re giving customers all over South Africa a fast, simple and direct way to shop this technology first.”

Xperia Ear reads out incoming texts, WhatsApp or Facebook messages and allows you to initiate a response with a simple nod and then reply instantly with your voice. Xperia Ear has a full-day of battery life and, most importantly, doesn’t feel uncomfortable when it’s placed in your ear.

Christian Haghofer, Sony Mobile South Africa Country Manager said: “Xperia Ear enables you to be aware of and be in touch with the world around you. It gives you a liberating feeling of not being tied to a smartphone. We are delighted to be teaming up with Takealot to bring this innovative product to the South African market and look forward to the response.”

The Recommended Retail Price is R2,499.00.