Sony Mobile Communications, a leading mobile device provider announced that they have partnered with Pure Distribution, a South African based electronics and telecommunications distribution Company who will act as a distributor. Under the terms of the agreement, Pure Distribution will distribute the Xperia™ smartphone and accessories portfolio in South and Southern Africa regions.
Pure Distribution will supply and manage selected *strategic customers on behalf of Sony Mobile, and will perform account management functions for select **retail channels in South Africa for Sony Mobile. They will be responsible for holding stock of all available local Sony Mobile handsets as well as select accessories.
Colin Williamson, Managing Director of Pure Distribution said, “This partnership will allow us to align customers in the region with Sony Mobile marketing activities, launch plans, focus products and overall alignment of Sony Mobile’s local strategy which will benefit both parties as well as make Sony Mobile an important and relevant partner for all its customers”
Pure Distribution will work closely with Sony Mobile to ensure accurate forecasting while conveying market and customer intelligence in the select regions and they will be responsible for growing demand, awareness and sales of Sony Smartphones across the region.
“With Pure Distribution’s extensive knowledge of the mobile industry, Colin Williamson, Managing Director and J.P Hunke, Sales Director at Pure Distribution, will work closely with us to achieve an improved level of service and activation with our customers. We are delighted to partner with Pure Distribution and look forward to the results” said Mark Fenzel, Sales Director at Sony Mobile South Africa.
Gauteng Business News